But we believe it’s an early step in the right direction of giving users control over ads, while helping marketers and websites deliver ads that perform better. The muting is not a 100% guarantee you won’t see that ad again - for example, the same ad could be shown by a different ad company, or the marketer could run a separate campaign targeting specific web content. The feedback this provides will also help improve our ads over time. Users who click the on an ad will be shown a confirmation page explaining that the advertisement has been muted, along with a link to the Ad Preferences Manager. Posted by Subha Subramanian, Product Manager, Flexible Reach To find out more about how to take advantage of Flexible reach, visit the AdWords Help Center. Your current targeting and bidding selections will remain the same, but you’ll now have the control to select how to target and bid on an individual ad group basis. Once you’ve selected this option in an existing campaign, you can’t revert back to Broad or Specific reach and any new ad group will have Flexible reach by default. The Flexible reach campaign setting will appear as an optional setting in AdWords accounts in June and will eventually replace the Broad and Specific reach options later this year. It also provides transparency into how your targeting selections are affecting the reach and impression volume of your campaigns. When you select Specific reach, your ads will show on pages that match all of your targeting methods.įlexible reach allows you to select any combination of multiple targeting selections at the ad group level, plus the control to combine different methods for targeting and bidding at the ad group level. When you select Broad reach, your ads are shown on pages that match your primary targeting method.Today, you can manage your display targeting on the campaign level by selecting Broad reach or Specific reach. This will give you more control over where your ads appear and who sees them. In the next couple of weeks, the Networks and devices section of your Settings tab in AdWords will include a new targeting option called “Flexible reach.” Flexible reach enables you to fine-tune where your ads show by choosing your settings at the ad group level instead of the campaign level. To give you even more control over your display ads, we’re pleased to announce the new Flexible reach targeting setting on the new Display Network tab. Last month we introduced the Display Network tab, a new interface in AdWords dedicated to making display buying easier and more efficient by combining your targeting, bidding and optimizing in one place.
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